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  • 6 Dec 2020 19:39 | Anonymous

    Interview with Hugo Martin, Sales Manager, citizenM Switzerland

    Good afternoon Hugo. Thanks for finding a few moments for the ASTM. For those members who have not yet experienced your properties in Geneva and Zurich or elsewhere what makes citizenM unique?

    We say of ourselves that we provide "business hotels done right". citizenM started with an idea to disrupt the traditional hotel industry by creating a luxury hybrid hotel for today’s modern travellers – eliminating the frustrations these travellers shared. In 2008, we opened our first hotel and designed it around a new type of traveller – one who values a luxury hotel experience in central city locations, but at an affordable price. We offer our guests a living room with books, art and designer furniture. They can enjoy 24/7 food and drinks at our canteenM. We operate cloudM rooftop bars with fantastic cocktails and amazing views and most properties offer societyM creative meeting spaces. To round this all off our friendly ambassadors are always here to support our guests with any wishes they might have. 

    You opened a new hotel in Geneva in the middle of a pandemic. How did that go? Obviously normal conditions would have made life a lot easier but one of our central features that we implemented years ago has been a great helper in these complicated times. At all our properties our guests can check in themselves without having to be in touch any of our ambassadors. Our check in booths are cleaned after every check-in and this gives our guests an additional sense of safety. Through our highly appreciated self service concept we became covid proof "by accident". We have had fantastic feedback from our guests on the new Geneva hotel so far and the numbers are picking up as well.   

    A lot of hotels have been introducing new offers to generate extra traffic during these complicated times. What about citizenM?

    We have indeed designed a smart new option for smart companies. Corporate subscription by citizenM is a seriously clever alternative for all companies with travelling employees. Stop paying those big hotel, office space or co-working bills – we have created the perfect work-sleep-meet-entertain hybrid. The offer consists of: guaranteed 3 nights per month anytime – no blackout dates – at all citizenM hotels worldwide.  3 hours of meeting room use – anytime during the subscription month. A daily workspace in the living room – anytime during the subscription month. Also a free welcome drink is included with each stay. Breakfast is of course also in as is super fast Wi-Fi. The price is a flat fee of 550 EUR per month and user. If you prefer to sort somebody out all year round you can get 12 months at the price of 11. the offer is perfect for your company if your remote workers regularly need to travel to big cities and need a fixed price, work, sleep deal. You will not have to pay for a traditional office space or an expensive co-working subscription. On top if your team members need to meet with their clients we have the meeting spaces covered as well. 

    Thanks for the update Hugo. We like the idea very much. We might be calling you soon to negotiate a very special ASTM rate!

  • 6 Dec 2020 19:36 | Anonymous

    Some key achievements for the first year of the ASTM

    In October 2019 the ASTM was officially founded in Zurich as a Swiss association under Swiss law. The launching festivities took place in Geneva on December 3rd with a memorable launching event at the Hotel N'vy. With encouraging words from Michel Dieleman, President of our partner association AFTM and great feedback from roughly 30 buyers and suppliers we were happy to make our first steps. We also announced four conferences for 2020. Of course not a single conference could take place.  However 2020 will still go down in ASTM history as a successful first year. Here are some reasons as to why.

    Numbers, regions, growth, sectors

    > 300 members across all geographies and sectors 

    > 500 followers on our LinkedIn page 

    Zurich is where we managed to grow most: 28% of our members are located by the Limmat

    Geneva is our second hub in Switzerland with 15% of our members

    Online, offline, hybrid events

    Thanks to 6 webinars that we produced with great support from our partners to make up for a long period of no face to face exchange we have managed to build up a pan-European reach with members in Germany, France, Belgium the Netherlands and the United Kingdom. 

    Another fantastic highlight of 2020 certainly was the hybrid event that we produced together with our partner citizenM to celebrate the opening of their Geneva hotel. While ASTM members were onsite they were all in the safety of their room and the event was streamed through the hotel and across Europe. We have developed more ideas along these lines and there should be more news on this coming very soon. 

    We would again like to thank citizenM for this opportunity and our panelists Frederic Claus, Manager Administration Services, Global Fund, Nathalie Ansermoz, Senior EMEA Travel Manager, Parker, Peter Grover, Managing Director, TRIPBAM, Marion Dargaud, Meetings and Events specialist, EY,  Virginie Rouault, Manager Sales, citizenM for their contribution. An extra special thank you goes out to our moderator Marc Zuber , Global Travel Category Head, Nestlé.

    Governance, innovation and more brain power

    It is also with great joy that we can announce the Advisory Board with buyers Marc Zuber (Nestlé), Nathalie Ansermoz (Parker), Reto Keller (Uefa) and three more colleagues to be announced shortly. The Industry Circle is set up  with Andreas Schneider (Kuoni Business Travel), Virginie Rouault (citizenM) with new industry figures set to join very soon.

    Year end, welcome 2021

    Thanks to a vaccine which will be available very soon there has most recently been a pick up on air travel. Lufthansa Group reported sales are up by 400% week over week. At the same time Carsten Spohr announced that all of Lufthansa Group's key corporate clients are reporting a high level of "catch-up" travel just waiting to happen. In a call today with the ASTM a procurement director from a global pharmaceutical leader confirmed the same. 

    With all of this in mind we again would like to thank you for your support, wish you a safe winter break and an optimistic start into 2021. 

    Stay safe!

    Sabah Kahoul, Dominic Short

    ASTM Leadership Team




     


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